Colourful devices ‘appeal to fashionable women’
07 Nov 2007
Technology firms are producing brightly coloured devices in order to give female consumers a way to express their tastes with their gadgets, it has been reported.
While silver and black are among the most popular colours for digital cameras, iPods and satellite navigation systems, a number of firms are producing brightly coloured versions of their products.
Greg Morrison, digital product marketing manager for Kodak Canada, explained to PCWorld.ca that the increase in the number of these stylish cameras was driven by women themselves.
“The female consumer, being as fashionable as she is, wanted a camera that not only captures great pictures, but that she is proud walking around with,” he said.
Camera manufacturers have taken steps to make their devices appeal to this audience, with Nikon releasing the sleek Coolpix S200 in red and Sony introducing blue and pink devices as part of its Cybershot range.
Apple has not been left behind either, with the iPod nano and iPod shuffle both coming in a range of funky colours, including green and blue.
Mr Morrison added that even accessories are becoming more fashionable, commenting: “When the female consumer pulls it out, it’s a fashion statement; at the same time it’s functional.”
