UK Digital Cameras Blog

News junkies have one more reason to purchase an iPod after ITN announced it has signed a deal with Apple to provide iTunes users with free video news content.

People will be able to view a range of programming, including UK, world, showbiz, business and sports news items as well as film show Movie Buff and Sports Fix.

Although the service is free, viewers will have to watch a “pre-roll” advertisement provided by marketing firm Ad Infuse before their content begins to play.

Nicholas Wheeler, managing director of ITN’s multimedia division, said: “For us at ITN this partnership will engage more users with our content and extend our brand’s reputation as a provider of high quality video journalism on new media platforms.”

Apple currently has three iPod products which allow users to view video content, starting with the neat iPod Nano, which comes with a two-inch screen and can hold four hours of video on the four gigabyte version and eight on the eight gigabyte device.

The iPod Touch, which offers either ten or 20 hours of video storage depending on the model and the iPod Classic, capable of holding 100 hours of video on the 80 gigabyte version and 200 hours on the 160 gigabyte device.