UK Digital Cameras Blog

British gadget fans are now spending more on snapping up the latest technology than people from any other European country, it has been reported.

According to the Daily Telegraph, the latest report from research group European Information Technology Observatory claims that consumers in the UK are set to spend £11 billion on devices, such as digital cameras, before the end of the year, spending far more on technology than people from Germany, France and UK.

MP3 players are among the most popular gadgets, with 11 million expected to be sold this year.

Simon Osborne-Walker, the deputy editor of the gadget magazine Stuff, told the Daily Telegraph: “People are no longer ashamed to tell people they want the latest gadget on the market.

He added that gadgets and fashion are “intrinsically linked”, commenting: “Apple’s iPod started that trend with people wanting to be seen wearing the white earphones.”

Recent research commissioned by banking firm First Direct revealed that people in the UK have around 418 gadgets altogether, with each person having an average of 16 pieces of kit to their name.