Canon’s latest range of digital cameras continues the company’s dedication to providing young consumers an entry-level photography solution.

Commenting on the launch of its latest ten-megapixel model, the Canon PowerShot E1, the manufacturer said that the colourful model is designed to be simple and stylish.

Canon admits that the PowerShot E1 digital camera is targeted squarely at the “teen and tween markets” and is ideal for slumber parties, concerts or graduation celebrations.

Commenting on the new model, Canon US’ senior vice president and general manager for consumer imaging Yuichi Ishizuka said that the E-series models offered young people the opportunity to get involved with the joy of photography.

“Canon keeps photography fun and inspiring for memory-seekers of all ages by producing a camera that is relevant to a younger market,” he said.

The camera features a 4x optical zoom-lens, image stabilisation, face detection and is available in white, blue and pink.

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