Consumers take a number of steps to make sure they look good in photos, with many resorting to using digital software to help them improve their image, a new study has found.

A study undertaken by Canon has revealed that a total of 86 per cent of Britons believe they are unphotogenic, with more than half the population feeling insecure about how their waistline will appear in a photo.

However, over half (53 per cent) of people surveyed admitted that using digital cameras and manipulating pictures with software available on a home computer was helping the nation to appear more attractive.

The research found that people in London are most likely to retouch images of themselves, with residents in the Midlands and Yorkshire also being likely to cheat on their images.

But for those without access to such software, there are a number of tactics that can be employed in front of the camera, including ensuring the lighting is correct, turning slightly to the side or standing with one leg in front of the other.

Canon recently released its new Selphy ES20 printer, which allows consumers to view photos on screen before they are printed, among other things. 

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