UK Digital Cameras Blog

Gadget fans are splashing out more money on equipping their car with the latest technology, a new report has claimed.

According to GfK Retail and Technology, part of the market research firm GfK Group, consumers in Europe spent 25 per cent more on in-car electronic devices in the first six months of 2007 than they did during the same period in 2006.

The firm said that portable navigations devices are the most popular items, recording an 107 per cent increase in sales in the first half of the year.

“With a demand of approx. 5.8 million units and a turnover of approximately €1.2 billion (£839 million), satellite navigation devices are no longer a niche, but today one of the strongest consumer electronic markets,” it said.

In order to attract people to their device, manufacturers are closely tailoring their products to the desires of their customers.

Last week, Garmin unveiled the limited edition Nuvi 250 in pink, with the firm saying the device is “perfect for women who value style as much as high performance”.