Sony A300 ‘builds on popular features’
07 Jul 2008
A new digital single-lens reflex (DSLR) camera from Sony has been launched that uses the manufacturer’s Bionz processing technology.
According the Smarthouse website, the Sony A300 builds on the company’s existing models and incorporates features Bionz image processing to enhance response times and image quality.
In addition, the 10.2-megapixel model will feature Live View technology and Quick Auto Focus - which one spokesman states has already benefited a number of other cameras in the Sony range.
Business development manager for Sony Australia’s DSLR division, John Wallace, said that by equipping the camera with these features users would be able to make the leap to more professional photography.
“Incorporating the extremely popular Auto Focus Live View that has been highly successful on the A350, the A300 makes it easy for digital still camera users to promote themselves to DSLR and get better results,” he said.
The Sony Cybershot H50 is another model which benefits from the inclusion of the Bionz processor to enhance image quality and response times.
