Customers of the mobile phone network provider 3 have started to up the amount of international calls they are making after seeing the firm cut its roaming charges.

And now that 3 has offered an olive branch to its customers so that they can get the most of phoning friends and relatives abroad for cheaper, the company has urged others to do the same.

The average call length has been found to have risen by 40 per cent now the new tariff, 3 Like home, has been put in place and is now two minutes 30 in duration compared with the previous length of call which was one minute 47.

Commenting, John Penberthy-Smith, marketing director at 3, said: “We believe that using your phone when you are abroad should be like using it when you’re at home – 3 Like Home is making a difference to the market and its success proves that our customers agree.”

The company released this information days before the European Parliament conducts a vote as to whether roaming charges should be capped Europe-wide.

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